Designers Stories

Alia Abaza

A luxurious Egyptian fashion brand, Alia Abaza offers statement pieces designed by the self-taught artist Alia herself. Her unique, hand-drawn designs are complemented by her careful material selection, resulting in exquisite, fashion-forward pieces. Since its debut, the brand has captivated with its artsy, one-of-a-kind collections.

Boemo

Boemo is a small business that is women-owned. We are a small knit-tight team with great aspirations who wants to leave an impact one garment at a time. They utilize all of the fabrics up until the last bit incorporating them in patchwork, and different styles.  Upcycle textiles into beautiful one off. Reviving craftsmanship and upskilling their team are at the core of

Hearts & Crafts

Hearts & Crafts is a dedicated marketplace supported by the DEE Foundation, keeping the legacy of its founder, Dina, alive. This platform connects skilled artisans with those who value authentic, Egyptian Craftsmanship, offering unique, handcrafted products while ensuring artisans receive fair compensation and recognition for their work.

Every purchase helps sustain ethical craftsmanship and preserves cultural heritage. Each item tells a story of dedication, skill, and love, with a vision to empower artisans and celebrate their artistry.