About Salash
Salash is a curated fashion destination dedicated to discovering and championing the world’s most talented emerging designers and their one-of-a-kind creations. We believe fashion goes beyond clothing, it is self-expression, individuality, and a story told through craftsmanship, purpose, and passion.
At Salash, we are constantly scouting globally for collections you won’t find anywhere else. In a world saturated with trends, we offer fashion that starts conversations, pieces designed to stand out, inspire confidence, and reflect the individuality of the person wearing them. Simply making you feel happy.
Every designer featured on Salash is thoughtfully selected through a detailed picky curation process. We partner only with brands that meet our high standards of quality, exclusivity, and social impact. Our designers reject mass production in favor of limited, carefully crafted pieces that celebrate creativity, authenticity & social impact.
From timeless silhouettes to bold statement designs, each piece is chosen with intention. Every step of the journey, from creation to craftsmanship, from production to presentation is guided by care, love, and respect for both the designer and the client.
Salash is more than an e-commerce platform.
It is a community built on supporting talent, celebrating creativity, and offering something truly special to the UK and international markets.
Discover One of a kind fashion.
Discover Salash.
Founder’s Note:
Salash was created from a deep belief in talent, craftsmanship, and meaningful fashion.
After years in the luxury industry, I saw incredible emerging designers whose work deserved a global platform, not mass production, but thoughtful curation. For over two years, I carefully researched, connected, and selected each designer featured on Salash, ensuring every piece reflects quality, exclusivity, and purpose.
Salash has never been just about clothes. It’s about the story behind each creation, the love in every detail, and the connection between designer and client.
This platform is my dream “My baby” and a community built to celebrate creativity, individuality, and one-of-a-kind design. And the journey continues, promising to bring you the very best.
With love,
Salma xx
Some of our Designers Stories
Nîm
Nim is a Beirut-born modern women’s wear label founded in 2023, blending minîmalism with a touch of un caractère unique. Our pieces are effortless and timeless, designed to move with you through life’s moments, from quiet mornings to unforgettable evenings. Each nîm collection celebrates the individuality of today’s woman, with pieces thoughtfully crafted to be lived in, cherished, and loved for years.
Nîm is an activist fashion entity driven by values of solidarity and an ambition to be an agent of systemic change, both within the industry and beyond. The label’s philosophy lies in the exploration of a better tomorrow. We believe in the need to be more mindful of our connection to our planet and, therefore, commit to durable quality and responsible production. Our approach to sustainability is a continuous journey, reflecting our commitment to doing better with each collection.
Alia Abaza
A luxurious Egyptian fashion brand, Alia Abaza offers statement pieces designed by the self-taught artist Alia herself. Her unique, hand-drawn designs are complemented by her careful material selection, resulting in exquisite, fashion-forward pieces. Since its debut, the brand has captivated with its artsy, one-of-a-kind collections.
Boemo
Boemo is a small business that is women-owned. They are a small knit-tight team with great aspirations who wants to leave an impact one garment at a time. They utilise all of the fabrics up until the last bit incorporating them in patchwork, and different styles. Upcycle textiles into beautiful one off. Reviving craftsmanship and upskilling their team are at the core of operations. Nothing is rushed and all team members are treated like family.
Hearts & Crafts
Hearts & Crafts is a dedicated marketplace supported by the DEE Foundation, keeping the legacy of its founder, Dina, alive. This platform connects skilled artisans with those who value authentic, Egyptian Craftsmanship, offering unique, handcrafted products while ensuring artisans receive fair compensation and recognition for their work.
Every purchase helps sustain ethical craftsmanship and preserves cultural heritage. Each item tells a story of dedication, skill, and love, with a vision to empower artisans and celebrate their artistry.
Amira El Helaly
The innovative female fashion company Amira El Helaly made a big impression on the world of Egyptian fashion. Since its launch, the brand has attracted attention and garnered praise for its unique appearance in a variety of fashion channels.
In addition to its dedication to sustainability, it has a strong foundation in community involvement and has established close relationships with its surrounding area. through cooperative endeavors and significant alliances with multiple NGOs.
It combines fine handcrafted features with modern, new patterns. The brand's commitment to innovation and workmanship is shown in every piece, which produces an unmatched fusion of sustainability and style.